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Beiersdorf Mourns Passing of CEO Georg W. Claussen

Great nephew of Nivea Creme inventor was 100.

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By: TOM BRANNA

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Georg W. Claussen, the longtime CEO, head of the supervisory board and honorary chairman of Beiersdorf AG, died on March 21 at the age of 100. “For three-quarters of a century, Claussen confidently represented a family company that took on the existential challenges of the continuously changing business environment, always motivating and reminding us of the need to be future-orientated,” said head of the supervisory board Prof. Dr. Reinhard Pöllath. “We will always be indebted to his standa...

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